Esperta di comunicazione etica e neuromarketing, Simona Ruffino ha vinto il Premio Eccellenza Italiana per la Comunicazione nel 2015 ed è oggi tra le voci più ascoltate su come la semplificazione del linguaggio pubblico si trasformi in strumento di manipolazione, tra media, politica e social. Interviene regolarmente in festival e trasmissioni dedicati a informazione e comunicazione, dal Festival della Scienza e Tecnologia di Mantova a Radio Rai 3.
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